TRUE ROOTS: What Quitting Hair Dye Taught Me About Health And Beauty
Ronnie Citron-Fink

AMAZON, BARNES AND NOBLE,
INDIE BOUND

"TRUE ROOTS illuminates what every woman needs to know about the impact of hair dye—from the damage to our bodies and the environment to its reinforcement of impossible beauty standards. This book is a refreshing and honest revelation." — Lisa Congdon, Editor, “A Glorious Freedom: Older Women Leading Extraordinary Lives”

"TRUE ROOTS is THE book the hair care industry does not want you to read. It's lively, persuasive, and shocking—information we desperately need to make informed choices about what we are willing to do to our health for the sake of trying to look young." — Elizabeth Benedict, Editor, “Me, My Hair and I: 27 Women Untangle an Obsession”"

"Ronnie's truth-telling investigation makes it crystal clear that we should assume chemicals in our products are dangerous until proven safe, not the other way around. I am still coloring my hair, but with each chapter, I feel my resolve growing to make a change!" — Laurie David, Producer/Author

"TRUE ROOTS examines the price women pay for beauty. Through her firsthand experience and 'transition' to gray, Ronnie Citron-Fink asks the hard questions, including if we should or shouldn't dye. It's a must-read for every woman (or man) who is starting to see the appearances of those wily, wiry grays or has been coloring for years." — Amy Ziff, Founder, MADE SAFE”

“What I love about this book is that the author is not judgmental about whether women should make the decision to go silver. She provides a sort of environmental feminist perspective, in fact, without being pushy at all. She clearly describes cultural history and expectations of what is considered beautiful in women in America, and she also provides many facts about a range of things that interested me, from the way pollutants work and the pressure on women to remain young-looking. I had never viewed things quite as defined as she expresses it—she is articulate and seems sincere, offering much more than just personal anecdotes. She made me question how I have viewed my own role in promulgating the youthful beauty image.” — pianoplayer, Amazon review

“Encouraging, yet terrifying! Ronnie is very honest about her struggles to give up dye...which is personally encouraging for me. I chose to embrace my silver this past spring. But the scariest part of this book is not just the multitude of harmful chemicals in beauty and personal care products that her research revealed. It's the blatant disregard for women's health by these corporations, and the lax oversight of those in power to make changes. Don't let the small amount of politics in this book scare you off. It's a riveting and revealing book everyone should read, not just those contemplating going silver.” — Sally, Good Reads

“This book came into my life at the precise right time. Lockdown, virus, no access to hair stylist. It was a pleasure and eye-opening to read.The story, this history, the science, the reality — Thank you. Just what I needed to push me into something I had been thinking of for sometime--quitting hair dye and other harmful products. Thank you for helping me to really see what has been present all along. The unconscious messages we live by that have been perpetuated over the decades about appearance.It's been 4 months of staying safe during the virus and my hair is growing out and looking great. I can't wait till it is clear.Very freeing and empowering. Thank you, Ronnie, for such well-grounded straightforward information that presents all sides and giving me a clear choice. I chose to quit — for me, for my stylist, for my family, for the environment!” Viki, Amazon review